Meet Susan Norman... author of the #1 bestseller Women Wired to Win.
A 30+ year direct sales veteran on a mission to help women dream big, plan smart, and find real freedom in their business.
From pitiful to profitable... the long way around.
At 15, I got fired from my first sales job for selling zero pizzas in three days. Years later, I found myself broke at a hand-me-down kitchen table, circling the want ads with lukewarm coffee, wondering if I'd ever figure it out.
Spoiler... I figured it out.
Over the next 30+ years I went from a timid, introverted girl to a Top 1.5% producer, earning company cars, diamonds, and trips I never dreamed I'd see. Not because I was a natural. I was, as I like to say, "too dumb to doubt." I just kept showing up.
My faith is woven into all of it. Not bolted on. Today I help women who feel stuck, scared, or like they're starting over... build the kind of business that gives them real freedom.
Read My StoryFor I know the plans I have for you... plans to prosper you and not to harm you, plans to give you hope and a future.Jeremiah 29:11
Women Wired to Win
The Direct Sales Playbook for Female Entrepreneurs Who Want to Dream Big, Plan Smart, and Find Freedom in Their Business
27 chapters of real stories, practical systems, and the hard-won lessons Susan wishes someone had handed her 30 years ago. Every chapter ends with takeaways and an "I dare you" challenge... because dreaming is good, but doing is what wins.
Start here. Win this week.
Practical tools Susan built from 30+ years of doing the work. Pick one, put it to use, and see what happens.
21-Day Booking System
If "just follow up more" isn't working, this will. A 21-day follow-up plan with exact scripts and timing... so cold leads turn into booked appointments.
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Persuasion Quick Start
A one-glance cheat sheet for the 4 DISC personality types. Spot who you're talking to and match her style... without sounding pushy.
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Because Power Statements
Your brain is wired to respond to reasons. 30+ ready-to-use "because" phrases for DMs, follow-ups, sales calls, and recruiting conversations.
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Make It Reel
Stop overthinking video. The simple framework Susan uses to plan, film, and post Reels that actually grow your business.
Get the Free DownloadReady to go deeper?
The programs Susan built from what's actually worked in her business for over 30 years. Each one is a paid course or platform you can buy and use today.
Powerful Persuasion
Susan's flagship course on the psychology of selling without feeling salesy. The exact system behind a Top 1% direct sales career.
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She Said Yes
The complete recruiting playbook. Word-for-word scripts that turn "tell me more" into "sign me up"... including the APPS Method and 100 objection responses.
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Book, Sell & Recruit Like a Rockstar
You don't need to master 20 things. You need to master 3. The plug-and-play playbook for booking, selling, and recruiting... all in one place.
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Build It Big
The all-in-one platform Susan runs her own business on. Funnels, automations, email, and a CRM... built for women who'd rather sell than wrangle tech.
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365-Day Content Calendar
Never wonder "what should I post?" ever again. A full year of post prompts, story ideas, and Reel concepts.
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The Direct Seller's Ultimate Planner
The Direct Sellers Ultimate Planner is a newly updated treasure trove designed specifically to help you stay on track in every aspect of your business like the GIRL BOSS that you are!
Get It on Amazon
Women Wired to Win Podcast
Real conversations, practical strategies, and the kind of encouragement that meets you exactly where you are. New episodes drop on Spotify and wherever you listen.
You're not walking this alone.
Join the free Women Wired to Win Facebook community... a place where women in direct sales actually root for each other. No pitches, no pretending. Just real women, real wins, and weekly encouragement from Susan herself.
Join the CommunityYou've dreamed... you've planned... now it's time to win big.
Whether you're starting today or starting over... my beautiful friend, you're in the right place.